Company Information

Mission Statement

As Seen On Tv Stores, Inc. is the holding company for asontv.com

As Seen On Tv Stores, Inc. will distribute more innovative products, more effectively than any other distribution network in the world. As Seen On Tv Stores, Inc. currently uses three different high volume channels for the distribution of "As Seen On TV" Products.

• The Internet - On-line shopping
• Commercials/Infomercials - DRTV (Direct TV to Retail)
• Kiosks in Shopping Centers and Airports - Licensing

As Seen On Tv Stores, Inc. has found a way to combine the World Wide Web, Television and retail kiosks to market, sell, and distribute products very effectively. The three outlets work in synergy to promote and sell more than 500 products to the world faster and cheaper than any other conventional distribution channel. Our licensed kiosks will serve a dual function:

1. To reach the everyday consumers of TV products in shopping malls and in airports throughout the world.
2. To provide global distribution support for TV and Internet shoppers.

Company Overview

Legal Business Description

As Seen On Tv Stores, Inc is currently a C-Corporation.

Our Retail Outlets operate under the name "TV TO YOU." Our Internet Shopping Site is asontv.com

The business address for As Seen On Tv Stores, Inc. 7520 Eads Ave La Jolla Ca 92037 Management Team

In-House Management

• Frank Bianco, President, C.E.O.
• Frederick Masecampo, Marketing / E-Commerce Manager / Nova Matrix Inc.
• Agustin Fernandez, Purchasing Director
• Lori Kettlewell, Customer Service
• Sarp Temocin, Financial Analyst
• Dennis Franco, Shipping Manager

Outside Management Support

• Bruce Grossman, Corporate Attorney

Product Strategy

New DRTV products and Internet services are being researched and developed. Presently, our products are manufactured in the USA and the Far East.

Market Analysis

Market Definition

The Infomercial and Licensee market is growing at a rapid rate. The market for these products amounted to 260 billion dollars in 2006-representing a 15% growth over 2005.

In 2004 alone the Licensing market worldwide did over 50 billion dollars in business.

The area of biggest growth in the DRTV market is in the international arena. We are currently the only company expanding in this marketplace.

Customer Profile

"As seen on TV" products appeal to customers of every age and income level. By definition, the best selling TV products are those that immediately enhance an individual's lifestlye. Our Licenses sell to those who wish to run their own business.

Competition

There is presently some competition. Our competitors do not have the same success that our company has. We are pioneers in the field of internet exporting, wholesaling and our reputation has improved over time. Other companies in the field distribute knock-offs and other products that have been offered by the manufacturers as excess inventory. None of our competitors offer a turn-key operation or a well designed distribution system.

Marketing Plan

Sales Strategy

By operating a well-known online shopping site, we can effectively promote our business. As Seen On Tv Stores, Inc.. has spent the minimum percentage of operating revenue to advertise its License operation. Currently, all Licenses leads come from the online Web Site.

Distribution Channels

Our current network of 32 foreign distributors purchase our "As Seen on TV" products on a monthly basis. Suppose that a customer in Tokyo places an order to buy one of our products. That order arrives in our office and the computer automatically forwards all the information to our Licensee in the area for cheaper and faster shipment.

Advertising

We will take advantage of the Internet and the traditional press to market our products and business opportunities.

Marketing on the Internet

We are continuously hotlinking with top DRTV Sites to promote our own Licenses and with top Shopping Sites to promote our own online mall.

Press

We plan to use the following publications for press releases and advertising:

• Wall Street Journal
• Inc, Magazine
• Success Magazine
• Entrepreneur Magazine
• Business Week
• Foreign Business Magazines
• Local Newspapers

The infomercial market is growing at a rapid rate. The market for these products represents a growth rate of 50% a year. The overall market for the DRTV industry is projected to be $300 billion by the end of 2006. The area estimated to have the most growth in the DRTV market is in the Health and Fitness category. The overall market potential for DRTV Health and Fitness products is estimated to be $45 billion by 2005.

Our strategy is to exhibit in the major DRTV domestic and foreign trade shows. There is approximately one major domestic and one foreign show every two months, for a total of 12 shows a year. For each show, we will ship the facade of our "TV TO YOU" kiosk, a sample of our products and commercials to each major show. We plan to have 2 people manning the booth at each show with extensive sales experience.

Conclusion

We are strategically positioned to begin using our network of people and our three sales channels to propel As Seen On Tv Stores, Inc. to the forefront of the "As Seen on TV" industry.